Champions of Good was launched in 2017 as a national recognition initiative under the Company of Good. It recognises organisations that are exemplary in doing good and have also been a multiplier by engaging their partners and stakeholders on a collaborative journey.

With the launch of Corporate Purpose:A Framework and Blueprint for Businesses in Singapore, the Company of Good recognition has evolved to reflect and recognise organisations based on their Corporate Purpose adoption efforts and how they demonstrate positive impact across the People, Society, Governance, Environment and Economic dimensions.